Aswini Homeo & Ayurvedic Products Pvt. Ltd.
Leaders in Personal Care
From modest beginnings in 1989, Aswini has grown into a national leader in personal care, healthcare, and wellness solutions, becoming a household name across India. What started with a single revolutionary product that pioneered a new category in the beauty industry has now transformed into a comprehensive portfolio of world-class products, trusted by millions of consumers.
Our journey reflects innovation, integrity, and a commitment to excellence. Today, Aswini is synonymous with quality, affordability, and natural care, offering a wide range of products that include:
- Hair Oils – Our flagship segment that redefined personal care
- Ayurvedic & Homeo Healthcare Products – Rooted in nature, backed by science
- Personal Care & Beauty Products – Crafted for holistic well-being
- Wholesome Food Products – Nutritious and health-focused offerings
World-Class Manufacturing
At Aswini, quality is non-negotiable. Our manufacturing facilities are designed to meet international standards, following:
- Stringent hygiene protocols
- Benchmark manufacturing practices
- Continuous innovation through R&D
Every product that carries the Aswini name stands for purity, safety, and efficacy.
Our Growth Story
The story of Aswini is a story of vision and perseverance:
OUR VALUES
Leadership
Our Founder & Chairman – Shri Aswini Subba Rao Ji
A Visionary Entrepreneur. A Dedicated Philanthropist. A Cultural Patron.
Shri Aswini Subba Rao Ji is the driving force behind Aswini Homeo & Ayurvedic Products Pvt. Ltd., a brand that has transformed the way Indians experience personal care and wellness. His life’s work is a testament to vision, perseverance, and service to humanity.
The Entrepreneurial Journey
- Born with a deep sense of purpose and an engineer by qualification, Shri Subba Rao Ji chose entrepreneurship as his path to create value for society.
- In 1989, he identified an unmet need in the Indian market for affordable, natural, and effective personal care solutions.
- With limited resources but unlimited determination, he launched a single revolutionary product, which soon became a household name.
- Under his leadership, Aswini evolved from a small start-up to a national brand, offering a complete portfolio of personal care, healthcare, and wellness products trusted by millions.
Business Philosophy
- His philosophy was simple yet profound:
“Quality and trust are the foundations of a lasting brand. Business should not only create profit but also create purpose.” - He strongly believed that natural ingredients, when combined with scientific processes, could provide the best solutions for health, beauty, and well-being. This vision led to the creation of innovative products that are safe, effective, and affordable for all sections of society.
A Philanthropist at Heart
- Shri Subba Rao Ji’s success in business only strengthened his commitment to social welfare. He believed that true progress comes when communities grow together.
- Founded Aswini Charitable Trust, which today serves 10,000+ villages by distributing free medicines and conducting health awareness programs.
- Mobilized 3,000 dedicated volunteers for rural health initiatives.
- Extended support to education, cultural development, and social service organizations across Andhra Pradesh.
Leadership in Social & Cultural Organizations
- Apart from leading Aswini Group, Shri Subba Rao Ji has held key leadership roles in several prestigious organizations:
- Chairman – Bharath Vikas Parishad Charitable Trust
- Secretary – Vivekananda Pratibha Jyothi Trust
- President – Chaitanya Art Theatres (promoting art and culture)
- Hon. Vice President – Indian Red Cross Society (Andhra Pradesh State)
- Vice President – South Indian Cultural Association (SICA)
- Former Director – State Bank of Hyderabad
His Legacy
- Shri Aswini Subba Rao Ji’s journey is an inspiration—proving that strong values, innovation, and compassion can create an organization that serves both consumers and society. His leadership continues to guide Aswini towards global recognition, while remaining deeply rooted in its core mission of trust, care, and quality.
- Built a brand that millions trust for quality and natural care.
- Empowered rural communities with free healthcare and education support.
- Promoted art, culture, and social harmony through active involvement in cultural associations.
- Today, Shri Aswini Subba Rao Ji continues to inspire the next generation of entrepreneurs, philanthropists, and social leaders, ensuring that Aswini remains a symbol of trust, care, and innovation.
Our Journey – From a Single Idea to a Household Name
The story of Aswini is one of vision, perseverance, and a passion for innovation. It began in 1989, when our Founder & Chairman, Shri Aswini Subba Rao Ji, envisioned a brand that could combine the wisdom of traditional healthcare with modern science to create products that were natural, safe, and affordable for every household.
The Beginning – 1989
In an era when hair care products were limited and lacked natural formulations, Aswini introduced its first revolutionary product—a specialized hair care solution that quickly gained consumer trust for its effectiveness and affordability. This product not only addressed the everyday concerns of consumers but also pioneered a new category in the beauty and wellness industry, setting the foundation for the brand’s future.
Growth & Expansion – 1990s
Buoyed by the success of our flagship product, Aswini began expanding its product portfolio to cater to diverse consumer needs. Our guiding principle was simple yet powerful:
“Quality and trust in every product we make.”
This period saw the introduction of Ayurvedic and Homeo-based wellness products, enhancing our presence in the healthcare segment.
Strengthening the Brand – 2000s
By the early 2000s, Aswini had become a household name across several states in India. To maintain leadership and meet rising demand, we invested in state-of-the-art manufacturing facilities equipped with:
- Advanced technology for precision and hygiene
- Strict quality control measures aligned with global standards
- Dedicated R&D units for continuous product innovation
Diversification & National Presence – 2010 onwards
Aswini’s vision extended beyond hair care. Our brand evolved into a complete wellness and personal care solution provider, introducing products in:
- Personal Care – Shampoos, soaps, skincare solutions
- Healthcare – Natural remedies rooted in Ayurveda and Homeopathy
- Wholesome Foods – Nutritional products promoting healthy living
Our distribution network expanded pan-India, ensuring Aswini products reached millions of homes, from metropolitan cities to remote villages.
Today – A Legacy of Trust and Innovation
Today, Aswini Homeo & Ayurvedic Products Pvt. Ltd. stands as a national leader in personal care and wellness, trusted by millions of satisfied consumers for over three decades. Our brand is synonymous with:
- Uncompromising quality
- Innovation through natural science
- Affordability without compromise
- Social responsibility through impactful initiatives
And our journey doesn’t stop here. With global aspirations, a strong commitment to sustainability, and a vision to enrich lives naturally, we continue to move forward—guided by the same principles that started it all in 1989.
Our Expertise – Hair Care | Skin Care | Health Care
1. Hair Care – Our Foundation, Your Confidence
Hair care is where the Aswini story began, and it remains at the heart of our brand identity. From the launch of our first iconic product in 1989, we have continuously innovated to meet the evolving needs of consumers.
Our Hair Care Solutions Include:
- Herbal & Ayurvedic Hair Oils – Formulated with natural herbs, essential oils, and therapeutic ingredients for hair strengthening and scalp health.
- Hair Fall Control Products – Designed to reduce hair fall, promote new growth, and restore vitality.
- Anti-Dandruff Range – Gentle yet effective solutions to eliminate dandruff and soothe the scalp.
- Shampoos & Cleansers – Infused with herbal extracts, delivering cleanliness, softness, and natural shine without harsh chemicals.
Benefits:
- Strengthens roots and nourishes the scalp
- Promotes natural hair growth
- Improves hair texture and reduces breakage
- 100% safe and dermatologically tested
2. Skin Care – Radiance Rooted in Nature
Building on our heritage of natural wellness, Aswini’s skin care line is developed using Ayurvedic principles combined with modern formulations. Our focus is on gentle, effective, and safe solutions for healthy, glowing skin.
Our Skin Care Range Includes:
- Moisturizing Creams & Lotions – Enriched with natural emollients and herbal extracts for hydration and softness.
- Anti-Acne & Blemish Control – Herbal-based solutions for clear, blemish-free skin.
- Cleansers & Soaps – Mild, skin-friendly formulas designed to cleanse without stripping natural oils.
- Herbal Face Packs & Scrubs – For detoxification, brightening, and rejuvenation of the skin.
Benefits:
- Nourishes and hydrates naturally
- Fights common skin concerns without harsh chemicals
- Dermatologically safe for all skin types
- Formulated with nature’s goodness and scientific precision
3. Health Care – Wellness for Body & Mind
Health care is an integral part of Aswini’s commitment to holistic well-being. Our health products combine the time-tested wisdom of Ayurveda and Homeopathy with modern quality standards, ensuring safe, effective remedies for common health concerns.
Our Health Care Offerings Include:
- Herbal Supplements – For immunity, vitality, and overall wellness.
- Homeopathic Remedies – Gentle yet powerful solutions for chronic and acute conditions.
- Digestive & Metabolic Health Products – Supporting healthy digestion and metabolism.
- Joint & Muscle Care Solutions – For pain relief, flexibility, and mobility.
Benefits:
- Natural, safe, and non-toxic formulations
- Promotes overall health and wellness
- Complements modern lifestyles with traditional healing
- Affordable healthcare for all sections of society
Why Aswini Products Stand Out?
- Natural Ingredients – Powered by Ayurveda, Homeopathy, and herbal science
- Stringent Quality Standards – Manufactured in state-of-the-art facilities with international benchmarks
- Continuous Innovation – Backed by dedicated R&D teams and scientific research
- Trusted by Millions – A legacy of over three decades of consumer trust
OUR R&D
Our research mission is simple: innovations that improve the quality of life of people everywhere. That motivation keeps us at the forefront of the Personal Care & Wholesome Food Industries.
we’re passionate about making a difference to people’s lives, so we’re always expanding our research and driving innovation to find new and innovative solutions for healthier lives and happier homes.
Founded by our present Chairman, Mr. Aswini SubbaRao, the Aswini Charitable Trust is supported by a group of 3000 dedicated volunteers who distributes free medicines in over 10000 villages in Andhra Pradesh.
Aswini Group is associated with Bharath Vikas Parishad and other cultural organisations which are dedicated to promoting Indian culture and tradition apart from doing charitable work.
CSR INITIATIVES
CSR Initiatives
Committed to Creating a Positive Impact on Society
From its inception, The Aswini Group has believed that business growth and social responsibility must go hand in hand. Our commitment to Corporate Social Responsibility (CSR) is deeply rooted in our philosophy of serving humanity and giving back to the community.
For us, CSR is not an obligation—it is a way of life. Every initiative we undertake is designed to positively impact society, improve lives, and contribute to the sustainable development of the communities we serve.
Key Areas of Our CSR Activities
1. Healthcare for All
Through Aswini Charitable Trust, we provide free medicines across 10,000+ villages in Andhra Pradesh.
Conduct free medical camps and awareness programs in rural areas.
Promote homeopathy and Ayurveda-based healthcare solutions to ensure safe and affordable treatment for all.
2. Education & Skill Development
Support educational initiatives and scholarships for underprivileged students.
Conduct awareness programs on health and hygiene in rural schools.
Empower youth with vocational training programs for better employment opportunities.
3. Community Development
Disaster relief and rehabilitation during natural calamities and emergencies.
Active participation in blood donation drives, health awareness camps, and social welfare programs in collaboration with Indian Red Cross Society and other NGOs.
Promotion of art, culture, and heritage through associations like Chaitanya Art Theatres and SICA.